With innumerable advertising options available as well as intense market competition, you need a cutting edge to get your message through. Since marketing budgets are never limitless, one always seeks the best and most cost effective vehicle to promote products and services. We are able to help you to achieve the maximum return on your money. We offer you the right communications vehicle to hit your target market.
TheSYNAPSE offers a complete suite of services for all medical professionals (doctors, pharmacists, dentists). TheSYNAPSE reaches over 2,000 Maltese medical professionals covering the whole medical market. TheSYNAPSE product suite includes a medical website with all the latest filtered information from the world of medicine and weekly e-news with the prevailing updates on the site. The site is updated on a daily basis.
It also incorporates TheSYNAPSE Direct, which is a secure system of medical data transfer from the diagnostic facilities to the doctor’s desktop. TheSYNAPSE Direct also offers doctors the possibility of registering the statutory notifications of vaccinations and infectious diseases with Government Health Authority. |
Facts
- 80 % visit TheSYNAPSE Internet site at least once a week
- 86% rate the overall quality of the service as Good or Excellent
- 68% rate the overall content of the site as relevant to their practice
- 93% regularly read or make use of News from the Medical World
- 73% would be interested in participating in programmes of continuing professional development through TheSYNAPSE
(TheSYNAPSE Member Satisfaction Survey September 2004) |
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Every two months we also issue a full-colour magazine with compelling content that is sent to all doctors, pharmacists and dentists
The above credentials ensure a full coverage of the medical professionals’ market with a high effective frequency of communication. A typical medical person interacts with some area of TheSYNAPSE anything between twice a week and one month. As a result, TheSYNAPSE can ensure that you reach your target market effectively and consistently.
TheSYNAPSE offers the following tools that can help you reach your target audience;
Premier advert - A site banner showing on all generic pages of the TheSYNAPSE (MT). As soon as the medical professional enters some area of the site, the advert is shown sequentially on every page except on the corporate sponsor sections. The premiere advert can be linked to any page on the internet or to Summary of Product Characteristics page at no extra charge. Ideal for brand awareness purposes to increase Top of Mon (TOM) brand recall.
elNFO - A newsletter sent to all members on your behalf with TheSYNAPSE corporate look. In simple terms, we are sending an email on your behalf. You decide on the content. Inexpensive way of informing the market on brand news such as new research findings, launch of new product, out of stock, in stock, new indications.
eNEWS - Every week we send all our members an email informing them on the latest news and updates on TheSYNAPSE. In this way, a member can assess and decide what to check out on the site. Ideally e-news should be pegged to a premier ad to re-enforce brand exposure throughout the week.
eQUIZ
Has your message got through OK? Would you like more members to have a deeper look at your news? eQuiz will take the form of a series of questions which readers answer, you will choose one of the correct answers and winner will receive a prize – excellent publicity.
TheSYNAPSE CME Programme Sponsor (NEW)
Will be introducing Continuing Medical Programmes – each module lasts four weeks. You will have the opportunity to benefit from publicity throughout the period of the programme.
Corporate Network Associate Membership
For the more discerning client, we offer the possibility of corporate agreement.We propose unlimited publication rights on TheSYNAPSE on any subject you deem fit. Ideal recommendation for a real brand building exercise.
TheSYNAPSE Magazine
If you are still weary on the value of the net, this printed magazine sent by post to all 2,000 doctors, pharmacists and dentists and leaves no stone unturned. 100% assurance that your message gets through to your target market.
Our staff would be very willing to discuss any queries you may have and guide you to make the best choices. Contact us on (356) 2145 3973 or (356) 2145 3974 or by email mpl@thesynapse.net .
TheSYNAPSE is your premiere source for promotion to medical professionals by providing a wide range of services that reach your target market – doctors, pharmacists and dentists.
No other organization in Malta gives you the same frequency and reach as TheSYNAPSE.
We can assure that your message reaches your target audience in the most cost effective manner.
TheSYNAPSE is your most effective communications vehicle to all the medical profession. |
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