Experts at the University of Birmingham led a team of researchers in Britain and Australia who found that eating ‘socially’ has a powerful effect on increasing food intake relative to dining alone, after evaluating 42 existing studies of research into social dining.
- They explain that ancient hunter gatherers shared food because it protected against periods of food insecurity – this survival mechanism may still persist today, leading to people eating more with friends and family because:
- Eating with others is more enjoyable and enhanced reward from social eating could increase consumption.
- Social norms might ‘permit’ overeating in company but sanction it when eating alone.
- Providing food becomes associated with praise and recognition from friends and family, strengthening social bonds.
Research leader Dr Helen Ruddock, from the School of Psychology at the University of Birmingham, commented: “We found strong evidence that people eat more food when dining with friends and family than when alone. However, this social facilitation effect on eating was not observed across studies which had looked at food intake amongst people who were not well acquainted.
“People want to convey positive impressions to strangers. Selecting small portions may provide a means of doing so and this may be why the social facilitation of eating is less pronounced amongst groups of strangers.
“Findings from previous research suggest that we often choose what (and how much) to eat based on the type of impression that we want to convey about ourselves. Evidence suggests that this may be particularly pronounced for women eating with men they wish to impress and for people with obesity who wish to avoid being judged for overeating.”
The study highlights that, as with many other species, humans tend to share a common food resource. Most humans are no longer hunter-gatherers, but mechanisms similar to those that once served efficient foraging continue to guide our dietary behaviour.
Recent and rapid transition to a dietary landscape in which food is abundant has created forms of ‘evolutionary mismatch’ - inherited foraging strategies no longer serve their former purpose.
Researchers note that, in the case of social facilitation, we have inherited a mechanism that once ensured equitable food distribution, but now exerts a powerful influence on unhealthy dietary intakes.
The same process has been observed in chickens, rats, gerbils and other species, suggesting it serves an ultimate purpose. Individuals compete for resource and research suggests that eating more than others is likely to lead to ostracism, which, in turn, reduces food security.
This creates a tension between an individual ‘being seen’ to share food altruistically and eat as much as they need.
“A solution to this tension may be to eat at least as much as others in the group - individual members match their behaviour to others, promoting a larger meal than might otherwise be eaten in the absence of this social competition,” commented Dr Ruddock.
“What we describe as ‘social facilitation’ can be seen as a natural by-product of social food sharing - a strategy that would have served a critical function in our ancestral environments. This also explains why it is more likely to occur in groups with individuals who are familiar with each other.”
source: University of Birmingham
Full bibliographic information
A systematic review and meta-analysis of the social facilitation of eating
American Journal of Clinical Nutrition, Aug 2019